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You did everything you were supposed to do. You built a successful career. You made people proud.

So why are you
still managing how you show up, even now?

Maybe it’s a decision that won't move.
Or you still can’t fully be yourself in the rooms you’ve earned.

 


There’s more riding on this than just you.

 

No one told you your hardest job would be being you.

 

You don’t need to keep splitting your energy
managing who you are

just to belong in the life and career you worked so hard to build.

Sasha N. Franklyn, JD, career and leadership coach for multicultural professionals

From managing who you are
to building and leading as yourself, without the pressure behind it.

WHO THIS IS FOR

This might sound familiar if you’re navigating career or leadership pressure…

01

You’ve followed all the “shoulds.”


And now, getting it wrong feels like it would cost more than it should.

03

There’s more riding on how you show up than just you.

So you’ve learned to manage who you are in the room.

02

You’ve thought this through. A LOT.

More thinking hasn’t changed anything.

04

You’re ready for something that doesn’t require you to keep managing yourself.


A way to move forward that’s actually yours.

And when all of that is true…
it can start to feel like there’s no right move.
Or even a way to show up that feels like you.

If this feels familiar,

it’s not because you’re missing something.
It’s because you’ve been managing who you are to hold it all together.

What if this isn’t what you think it is?

Here’s something no one really tells you about success when you come from a multicultural background:

your success was never just about you.

And because of that, any next step, whether it’s a major career decision or stepping more fully into leadership, can start to feel risky.

 

Risky for you.
Risky for the people who supported you, look up to you, or depend on you.

 

That doesn’t stay neutral.

Over time, it turns into pressure...

the kind that quietly teaches you to manage who you are.

 

You get better at reading the room.

At adjusting.

At managing who you are to stay in it.

 

Until it starts to feel like there's no clear move

or no way to show up that actually feels like you.

So if you’ve been telling yourself the pressure you feel is:

  • a lack of motivation
    → it’s the weight of everything this moment carries

     

  • a sign you’re behind or not ready
    → it’s the risk of getting it wrong when the stakes feel this personal

     

  • a struggle with how to show up
    → you’ve learned to read the room so well, you’ve started editing yourself in it

And here’s the part that changes everything:

you don’t have to choose between yourself

and everything that shaped you.

 

You can move forward in a way that’s yours, without leaving any of it behind.

WHERE THIS SHOWS UP

You may recognize yourself here

Most people arrive here in one of two ways.

Career Direction

Your career works.


But continuing on this path now carries a weight you can’t ignore.

You may be:

  • burned out in a way that rest hasn’t fixed

  • questioning what’s next, even with strong option

  • aware that something in you is no longer fully expressed in your work

Leadership Presence

You are already in the role.


But you can feel the gap between how you show up
and what you’re capable of holding.

 

You may be:

  • hesitating or self-editing in high-stakes moments

  • over-preparing or over-calibrating how you communicate

  • aware that you’re performing leadership rather than fully inhabiting it

Both of these experiences point to the same pattern.

You’ve learned to manage who you are to carry what’s at stake.

 

This work helps you untangle that so you can move and lead without editing yourself to do it.​

WHAT WE'LL DO

What it's like to work together

This work moves through three phases.

CLARITY

See what’s actually driving the pressure

We start by identifying what’s creating the pressure you’ve been carrying.

The assessment gives us a clear starting point, grounded in the moments that brought you here:

  • burnout that rest hasn’t resolved

  • the question of what’s next that hasn’t settled

  • the sense that a version of you is no longer fully present

  • the gap between how you show up and what you’re capable of holding

 

From there, we look at the full picture: the decision in front of you, the leadership moments you’re navigating,
and everything tied up in them.​

MAPPING

Understand how the pattern is structured

We map how the pressure is being held in place.

Where your direction and responsibility are in tension.
Where you’ve learned to manage who you are to stay in it.

 

We trace how this pattern formed and how it continues to operate automatically.

 

This is where it becomes clear
what’s been driving the loop
and what’s been keeping movement—and full expression—constrained.​​​​​​​​​​

INTEGRATION

Change how you meet the decision and the moment

 

We work directly with the pattern, in your decisions, your conversations, and your leadership moments.

 

Instead of reinforcing it,
you start responding from yourself.

As this shifts:

  • decisions begin to move with clarity and steadiness

  • your sense of direction becomes more defined

  • you engage fully—without over-adjusting or holding back

 

Over time, this becomes a way of moving and leading
that remains stable, even as the stakes change.

This is precise work that changes how you relate to pressure.

You move forward in your career
without losing connection to what matters to you.

 

You lead in a way that reflects your capability
without managing who you are to do it.

 

As the pattern becomes visible, things begin to shift.

 

Decisions start to move.
Your direction becomes clearer.
You engage fully without over-adjusting or holding back.

Over time, that shift stabilizes
across your decisions, your leadership, and your day-to-day life.

THE OFFERS

Work designed for where the pattern is showing up

You don’t need to have this figured out yet.

We start by making the pattern visible.
From there, the work deepens based on what your situation requires.

CORE

The Untangled You™

You can see what’s actually driving the decision.
Or the gap in how you’re showing up.

 

And it’s no longer something you’re trying to think your way through.

  • Eight 1:1 sessions across eight weeks

  • We work directly with the pattern underneath the decision or leadership moment

  • Includes the Positive Intelligence® (PQ) program for daily integration

  • You leave with a clear direction—and a way of meeting pressure without managing who you are

8 weeks

INVITATION ONLY

The Full You™

The question is no longer about a single decision or moment.

 

It becomes how you relate to yourself across your life.

 

A shift toward a way of being that holds, even under pressure.

  • Twelve 1:1 sessions across twelve weeks

  • We work with the pattern across all areas of your life

  • Focus on stabilizing the shift so it holds in real time

  • Includes the Positive Intelligence® (PQ) program for daily integration

12 weeks

ABOUT SASHA

Why this work exists

I’m a Korean–Trinidadian–American first-generation professional who built a career in a prestigious field by following a path that honored sacrifice and responsibility, while quietly carrying the tension of succeeding in a direction that didn’t fully feel like mine.

The Double Failure Trap™ is the name I gave to that pattern, something I lived and had to understand with enough precision to move through, so that others don’t have to stay caught in that same loop.

WHERE TO START

Start here

We begin with a short assessment that makes the pattern visible.

It shows what’s been shaping your decisions, your leadership,
and how you’ve learned to manage who you are under pressure.

 

From there, we map your specific situation and determine the next step.

CURIOSITY BECOMES YOU

The thinking behind the work

Essays on the patterns behind career pressure, the expectations you’ve learned to carry, and how they start to shape how you show up.

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