What Starts to Feel Better First

Mental Quiet
A quieter mind so you can think, breathe, and make decisions without the constant swirl of doubt.

Emotional Steadiness
Less overwhelm and a steadier internal pace so you’re not getting knocked around by every little demand or worry.

Clarity You Can Feel
The kind of clarity where your own voice starts coming through again, and you can tell what actually feels right for you.
The Story Behind Nurimas Coaching
Why I do this Work
Nurimas comes from my roots: nuri (누리), the Korean word for "world," and mas, from Trinidad's Carnival traditions. Together, they represent a world big enough to hold all the parts of who we are, where we come from, and who we're becoming. For a long time, I didn't know how to live that way. As a child of two immigrants in a sleepy Southern town, I learned early what success meant: climb out of survival mode, get stable work, build a life, chase the American dream. It took me years to realize I had also learned to hold everything together—to be responsible, capable, and composed no matter the cost. Sometimes that cost was too high. Two Ivy League degrees and several years in BigLaw M&A later, I found myself wondering why everything still felt so hollow. Did I make it? Do I still need to push? Am I doing something wrong? That last question stuck. Self-doubt is quiet but persistent. When you grow up high-achieving, you don't take breaks. You stay calm on the outside even when the inside is worn thin. You perform. And performing works for a while. Until it doesn't. Like many first-gen and diverse professionals, I was stretched too thin to know who I was anymore or what I wanted. I got used to telling people I was fine because it felt easier than admitting I wasn't. I became an insomniac, replaying decisions over and over even when I logically knew I had made the right call. Worst of all, I started missing my old self—the part that loved philosophical rabbit holes, the part that thrived on creative work, the part that wanted to help everyday people become who they want to be. I was succeeding on paper but losing myself in the process. What I needed, and what I didn't know how to give myself, was space. Space to hear my own thoughts. Space to slow down without guilt. Space to figure out what I wanted, not just what was expected. When I finally started listening inward, things shifted. I trusted my instincts. I recognized my own voice in my decisions. I stopped questioning every move I made. I began to feel like myself again. That's why I do this work. I know what it's like to be first-gen, high-achieving, and unsure of yourself in ways that feel unfair for how hard you've worked. And I know what it takes to help you trust your own voice again and reconnect with the version of yourself you miss. At Nurimas, I help people find a quieter mind, steadier emotions, and direction that feels like their own. My goal is simple and honest: I help first-gen and diverse high-achieving professionals learn to trust themselves again and feel like themselves again. Here, you get space to be human—thoughtful, ambitious, tired, hopeful—and build a life that finally feels true to you.

Sasha N. Franklyn
Coach | Educator | Nurimas Founder
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20+ years across law, education, biology, and coaching
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1200+ coaching hours supporting first-gen & diverse high-achieving professionals
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1M+ learners reached globally through education partnerships (HYBE Edu, CTY, Spicus, Outlier)
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Training grounded in CBT, NLP, PQ, and narrative identity work
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NLP practitioner; ICF-accredited PCC training in progress
There’s a difference between looking confident and trusting yourself, and you deserve the second one.
Where We Start Together
A quieter mind. A steadier inner pace. Space to feel like yourself again.
You’ve been carrying a lot: expectations, decisions, responsibilities. And it shows up in the one place no one else can see — your mind, and the way you feel about yourself.
When your thoughts keep running, when you question every decision, when you notice you don’t feel like the person you used to be, this is where we begin. Not by fixing everything at once. Not with a complicated plan. Just with enough space to notice what’s actually going on inside you.
Here’s what we work on first:
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Turning down the mental noise so you can think without spiraling
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Slowing your pace so you don’t feel stretched thin all the time
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Noticing what’s actually yours and what’s coming from pressure or expectations
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Hearing your own voice again instead of doubting every move you make
Once your mind has a little room, things start to shift.
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You recognize parts of yourself you haven’t felt in a while.
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You stop bracing for every decision.
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You feel steadier choosing what you want instead of performing what people expect.
This is the starting point for all the work we do: a quieter mind, steadier emotions, and the feeling that you’re finally coming back to yourself.
You don’t have to keep pretending you’re fine. You deserve to feel like you again.
Every story starts with a pause.

Second-Guessing Detox™
Stop Overthinking Every Decision
For rebuilding self-trust and easing the mental noise.
When your mind won’t stop replaying decisions or questioning every move, it becomes hard to think clearly or trust yourself. This pathway helps you slow down the mental spirals, tune into what you actually want, and make choices without panicking afterward.
You’ll feel more grounded, more certain, and more able to move through your day without doubting yourself at every turn.

Return-to-Self Session™
Feel Like Yourself Again
For reconnecting with the part of you that’s gone quiet.
If you’ve been feeling out of sync with yourself — like the old you is far away or buried under stress and expectations — this pathway helps you come back to center.
We make room for the parts of you you’ve been ignoring, rushing past, or suppressing just to keep up.
You’ll start recognizing your own voice again and feeling more like yourself in your choices, your energy, and your everyday life.

The Return to Self™
A Full Reset for Your Mind, Identity, and Direction
Your 12-week journey to self-trust, steadiness, and feeling like yourself again.
This is for you if you aren't just overwhelmed — you’re tired of living in survival mode. We bring together steady support, honest conversation, and practical tools to help you rebuild from the inside out.
By the end, you’ll trust your voice, feel like yourself again, and have the emotional steadiness to make choices that truly fit your life.
What Clients Share
Salena N., GA
“She taught me how to think, which completely changed the way I approached everything.”
Tobi M., NJ
“She helps you understand where you are and where you want to be in your own unique way.”
Celine S., MD
“She somehow manages to tell you what’s not working without making you feel remotely bad about it. It’s like surgical precision wrapped in good humor.”
If you’re not ready to talk yet, here are stories and reflections to help you slow down and hear yourself again.











